Market Updates Blog

A monthly look at e-commerce, subscriptions, and the shifts shaping how people buy.

Fresh reporting. A clear point of view. Sources you can check.

Market shifts3 min read

AI shopping is growing. Trust still closes the sale.

AI referrals are becoming more valuable, but discovery, permission to buy, and confidence in the seller are three different things. Our take: clear product information and a recognizable business matter more as shopping becomes conversational.

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